The new SX 40F ECOGEAR Australian Series is specially designed for the serious bream angler who is looking for the highest quality hard bait on the market.

The design combination allows the angler the upmost strength, control, action, appeal and hook set ability when targeting a vast array of structures and depth ranges.

Built with an elaborate weight transfer system, the "long-cast" has been designed to cover vast areas and fish depths that were previously impossible.

The SX 43F lures are built with the great shad body for a tight shimmy action, and weighted for slow floating buoyancy in saltwater.

This lure is great for bream, but will catch nearly every fish that live in both fresh and salt water.

Small sized, its lifelike fish profile exerts an energetic vibration that radiates throughout the entire water column.

Not only will these hooks satisfy the needs of ZX anglers but will also double as ‘trailer’ hooks for many anglers looking for weed resistance qualities when modifying lures.